Joan's jeans!!

Joan Smalls designer denim collection!

JOAN SMALLS has followed in the footsteps of her fellow Victoria's Secret model Candice Swanepoel and designed her own denim collection. The sixteen-piece edit for LA-based label named True Religion, comprises everything from traditional denim to contemporary separates. The style is very model-on-the-move & unique in that sense.

Branching out into brand-related work is something of a career trajectory for a Victoria's Secret muse. Prior to Swanepoel's launch last month, fellow stars including Rosie Whiteley and Alessandra Ambrosio have successfully dipped their polished toes in the design pool, with arguably its most successful graduate, Gisele Bündchen, currently ranked as the highest-paid model in the world thanks to her multiple collaborations and brand endorsements. 

Bisous, Ariana x